iH HOTELS

The refreshed logo of iH Hotels Group adopts a more elegant and modern design while maintaining the brand’s identity with a refined aesthetic. The typography is more harmonious and readable, and the dot on the “i” has been simplified for a cleaner, more contemporary look.

The color palette strengthens the brand identity: deep blue represents institutional solidity and sophistication, while distinctive accents differentiate the hotel categories. Gold signifies the Exclusive line, aqua green evokes the relaxation of Resorts, and the circular element of the “i” changes color based on the city—yellow for Milan, red for Rome, and purple for Padua.