SUBARU XV

An ad campaign for the launch of the new Subaru XV model, encompassing everything from the campaign concept to TV advertising, as well as digital ads, social media, and Out-Of-Home billboards.

Sleek in design and robust in appearance, the Subaru XV exceeds expectations and stands out with its strong character. Given the Subaru XV’s fun and exciting driving experience, it was decided to develop a video game-inspired approach with the use of motion graphics, vibrant colors, and a soundtrack that pays homage to the distinctively fun character of the Subaru XV.